Pour relancer la consommation bio, une campagne média est diffusée à la télé, sur les chaînes de replay, YouTube et les réseaux sociaux, du 24 octobre au 6 novembre 2022.
Les producteurs Biolait, Aurélien Ragot de l’Earl de La voie lactée à Saint-Mars-du-Désert, et Pierre Duhail de l’Earl Roux François sur la commune de Saint-Germain-de-Coulamer, ont quitté leur ferme pour rencontrer et échanger avec les consommateurs, le vendredi 28 octobre, au magasin Super U de Villaines-la-Juhel.
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Leur parler du lait qu'ils consomment
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